![]() ![]() If you’re a general speaking to the press, those medals pinned to your chest will do a lot of persuading.įor a writer it’s more difficult to create a sense of ethos. Your clothing, your gestures, your body language-all these things influence your audience. If you’re giving a speech you can give plenty of visual cues that reveal who you are and why you should be believed. Unfortunately, establishing ethos is much more difficult for writers than for public speakers. We want the author or speaker to have credibility. Would you read an essay written by a serial killer on death row? Would you trust a man to tell you? Or let’s say you want to read a compelling argument against the death penalty. Let’s say you want to know more about what it’s like to be a female CEO in corporate America. EthosĮthos is the appeal to the authority and reputation of the speaker or writer. ![]() These three rhetorical appeals are at the heart of communication, and on this page we’ll explain how they work. He called these logos, ethos, and pathos. You have to find the method that works for your specific audience.Īristotle also argued that there are three primary ways to make a persuasive appeal. In other words, if you want to be persuasive you have to be both tactical and tactful. Aristotle defined rhetoric as “an ability, in each case, to see the available means of persuasion” (37).
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